Director of
CATWALK Charity Fashion Show
Role Description:
Guided the strategy and vision for this student-run charity fashion show, collaborating with and directing both marketing and creative teams to execute successful campaigns across digital platforms. Personally created all graphic design assets including social media content and promotional materials, establishing a cohesive visual identity that enhanced brand recognition and effectively communicated the show's mission while driving audience engagement and event attendance.
STRATEGIC VISION & BRAND EVOLUTION
When I became Director, I implemented a strategic rebranding to elevate CATWALK's perception within the community. Our approach unfolded in deliberate phases:
Orchestrated a strategic visual rebrand for CATWALK through a deliberately minimalist first phase, establishing a sophisticated foundation that shifted audience perception. This calculated approach stripped away previous design associations while introducing refined visual elements that signaled premium quality. By controlling this narrative before thematic elements were introduced, I successfully repositioned the brand in the market, creating whitespace between CATWALK and competitors while elevating its perceived value among our target demographic.
FOUNDATION PHASE
Following our theme reveal, I strategically evolved CATWALK’s visual identity to incorporate thematic elements while preserving our established premium positioning. By integrating sophisticated artistic motifs and creative editing techniques that directly connected to our theme, I maintained brand consistency while introducing visual complexity that deepened audience engagement. This calculated expansion of our design language created a narrative throughline that reinforced our thematic story, driving conversation around the event while ensuring every visual touchpoint continued to communicate our elevated brand promise to our target market.
THEME DEVELOPMENT PHASE
Following our thematic development, I strategically synchronized our photoshoot releases with ticket launch dates to create maximum impact and drive conversions. By carefully curating and revealing professional imagery that embodied both our theme and elevated positioning, I created visual storytelling that built anticipation and directly influenced purchasing decisions. This deliberate content strategy transformed our photoshoots from merely promotional assets into conversion drivers, resulting in heightened audience engagement that translated to measurable ticket sales while reinforcing CATWALK’s repositioned brand identity throughout the customer journey.
