Additional Experiences

In my role supporting the Programme and Marketing department, I implement strategic communications across multiple channels while managing social media content creation and audience engagement initiatives. Working directly with touring companies, I help coordinate aligned marketing messaging while contributing to data-driven audience development strategies that enhance the theatre's brand presence.

Led comprehensive PR and marketing strategies for St Andrews' leading art collective, resulting in a 75% increase in event attendance and 25% boost in overall brand visibility. My responsibilities included developing targeted social media campaigns, implementing content strategies across platforms, maintaining website updates, and overseeing the organization's complete digital presence and brand positioning.

Managed comprehensive social media strategy for 10+ brands, creating mobile-optimized campaigns that outperformed desktop engagement by 20% while reducing cost-per-engagement by 20%. Built and managed an influencer network of 50+ partners that achieved a 25% increase in audience engagement. Created data-driven monthly reports analyzing ROI and campaign performance, and designed strategic campaign briefs that secured key client accounts.

Developed compelling content strategies and pitch decks that secured partnerships with major platforms, demonstrating my ability to analyze market trends and audience preferences to inform strategic content development. Created engaging narratives tailored to diverse audience segments while collaborating across departments to deliver high-impact content solutions.

As part of the core team organizing the largest student-run art festival in the UK, I developed and executed a comprehensive press strategy that significantly enhanced festival visibility across multiple channels. Managed the festival's blog content strategy and created sustainable merchandise that effectively engaged the community while reinforcing brand identity.